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Mainstream TV Networks vs Streaming Platforms: The Shift of Competition and the Next Generation of New Content, within the Context of Changing Viewing Trends and Adaptation
Linear TV networks have long been recognized as established television models, relying on fixed air times via cable. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, Disney+, and 후후티비 Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between conventional TV network